On August 28, 2025, KBS World aired Got The Spot: Gangnam, a program designed to introduce international viewers to places worth visiting in Gangnam. The episode covered a variety of destinations, and Pria Clinic was featured as one of three dermatology clinics introduced in the program. Notably, Got The Spot was the first regular program on KBS World to formally feature dermatology clinics focused on aesthetic treatments. The segment ran approximately five minutes, filmed on-site at the clinic and broadcast to a network reaching roughly 140 million households across 142 countries. For a clinic that has spent years focused on doing good work quietly, having that effort noticed by Korea's national public broadcaster was a proud and grateful moment.
About KBS World
For readers outside Korea: KBS (Korean Broadcasting System) is South Korea's national public broadcaster, established in 1927. KBS World is its international arm, a 24-hour channel reaching approximately 140 million households across 142 countries via cable, satellite, IPTV, and OTT. The KBS World TV YouTube channel has over 20.5 million subscribers and more than 18 billion cumulative views, and KBS ranked first among all Korean broadcasters in YouTube views for six consecutive months in the first half of 2026. Got The Spot: Gangnam is one of its newer programs, hosted by Minami of K-pop girl group RESCENE and KBS announcer Kim Jinwoong, with episodes uploaded in 4K on the KBS WORLD TV YouTube channel, subtitled in Chinese, Indonesian, Japanese, and Malay.
What the Broadcast Actually Showed
The Pria Clinic segment ran approximately five minutes, with the entire feature filmed on-site at the clinic, covering the working environment, real treatment scenes, and conversations with the medical team.
The program's concept centered on finding places that offer the highest quality and fair pricing in premium K-beauty treatments. In other words, it set out to identify destinations where international patients could experience both quality and reasonable pricing, and KBS World's production team chose Pria Clinic to represent that idea, highlighting the clinic's philosophy: "High standards, fair pricing."
The specific treatments introduced in the broadcast are as follows:
- Rejuran & Juvelook Skinbooster with Potenza Pumping Tip — a treatment that delivers the two most popular skinboosters, Rejuran and Juvelook, via the Potenza Pumping Tip microneedling RF system, designed for deep dermal hydration and collagen stimulation
- Onda Lifting — a Coolwaves™ microwave-based face and body contouring device that targets localized fat and skin laxity with minimal downtime
- Titanium Lifting — a non-invasive skin tightening and lifting treatment that utilizes lasers with three different wavelengths
Beyond the procedures themselves, the segment also covered how the clinic approaches pricing transparency, patient communication, and the overall experience for international visitors. According to the production crew, these were topics that are consistently important to foreign patients visiting Korea.
Why Pria Clinic, Out of 1,000+ Gangnam Dermatology Clinics
Gangnam is home to one of the densest concentrations of dermatology clinics anywhere in the world. Over 1,000 clinics operate in the broader Gangnam area alone. So when a KBS production team set out to find clinics worth featuring to an international audience, the selection pool was enormous. A few things about Pria Clinic likely made the difference.
A clinic built on local trust first. Pria Clinic is a dermatology clinic that has earned its trust among Korean patients in Gangnam, one of the most competitive and discerning markets in the country. International recognition, including this broadcast, is a result of the trust and word-of-mouth built domestically.
Transparency and integrity as non-negotiable standards. Pria Clinic insists on using only genuine products in correct dosages. Every procedure uses only authentic, authorized products, and the clinic operates a verification process where patients can directly confirm the authenticity and exact dosage of the products used in their treatments. This was also a detail that caught the attention of the production team, who were looking for "the real thing."
A genuinely foreigner-friendly environment. Pria Clinic provides in-house interpretation services in English, Japanese, Chinese, Thai, and French. Not through third-party agencies or translation apps, but through dedicated multilingual staff who belong to the clinic and understand its operations better than anyone. This is not a token gesture. It is an operational system built to reflect the reality that the clinic serves patients from multiple countries simultaneously on any given day.
A real track record with international patients. Beyond language support, Pria Clinic has built a strong following among international visitors through consistent treatment quality and transparent communication. Many foreign patients return for follow-up treatments or refer friends and family, a pattern that speaks to genuine satisfaction rather than one-time curiosity.
A Word of Gratitude
We are genuinely grateful and honored that our sincere efforts were recognized and introduced through such a meaningful channel. Being featured on KBS World's regular programming is not something we take lightly, and it serves as a meaningful reminder of why we do what we do.
Pria Clinic will continue on the same path: delivering aesthetic dermatology with transparency, fairness, and care for every patient who walks through our doors, whether they come from Korea or from the other side of the world.
The full broadcast is available on the official KBS WORLD TV YouTube channel:
👉 Watch the full episode on KBS WORLD TV
Medical Information Notice — This column provides general medical information and does not recommend specific treatments. The appropriate treatment may vary depending on individual skin conditions and health status.